Ready-made audience puts government affairs teams in front of newly elected officials during the transition with a fixed, one-time package of ad impressions.
WASHINGTON, DC, UNITED STATES, November 4, 2026 /EINPresswire.com/ — Quorum today launched the Newly Elected Advertising Audience, a ready-made audience of the Federal and State officials who won office on November 3, starting with Federal officials today. Government affairs and public affairs teams can buy the audience and get their issues in front of freshman lawmakers while those officials are still forming their views.
The weeks between Election Day and swearing-in shape how a new official sees an issue. New officials hire staff, attend orientation, and learn the issues they will vote on. Most public affairs teams can’t get a meeting until offices open, and by then other voices have already made their case.
The audience lets teams start earlier. Instead of waiting to meet with officials individually over the coming months, organizations can put their message in front of these officials now. Quorum builds the audience from election results and updates it as races are called and recounts finish. Incoming chiefs of staff and other senior staff join the audience as new offices hire them.
“New lawmakers form their views fast. This audience helps public affairs teams reach them during the transition, before the first committee markup,” said Alex Wirth, CEO and co-founder of Quorum.
The audience is built from Quorum’s first-party data, maintained by a 30+ person editorial team that researches and verifies each record.
Let Quorum Run It or Use Your Own Account
Teams can have Quorum run the campaign through Policy Influencer Advertising, Quorum’s managed service, where Quorum’s team handles targeting, deployment, optimization, and reporting. Teams that buy their own media can have Quorum send the audience to select DSPs or social platforms.
“Every election resets the relationships public affairs teams count on. This gives them a head start with the officials who will shape the next session,” said Erin Mills, Chief Marketing Officer at Quorum.
Teams can use the audience to introduce an issue before committee assignments are set, support a fly-in by reaching offices before and after meetings, or build name recognition for a coalition ahead of the first bills of the 2027 sessions.
Availability
The Newly Elected Advertising Audience is available now for Federal officials, with state coverage following around November 15. It is a one-time purchase, and every buyer receives a reconciliation report showing what was delivered. To learn more or schedule a demo, visit www.quorum.us/products/policy-influencer-advertising/.
About Quorum
Quorum is AI for government affairs, integrating legislative tracking, stakeholder management, grassroots advocacy, and PAC management tools. Trusted by thousands of professionals worldwide, Quorum empowers teams to increase policy wins, understand the policy landscape, and build data-driven strategies.
Quorum’s platform covers federal, state, local, school board, EU, and international issues, offering the most comprehensive data on the market. Its AI-powered tools, including Quincy, transform data into actionable intelligence, enabling organizations to respond quickly to legislative changes.
Founded in 2014 and headquartered in Washington, D.C., Quorum supports clients ranging from Fortune 500 companies to nonprofits.
Erin Mills
Quorum
+1 202-972-9980
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