Mobile Fuel-Payment Platform Recognized for Simplifying Korea’s Fueling Experience Through Single Barcode Transactions
COMO, CO, ITALY, September 2, 2026 /EINPresswire.com/ — The A’ Design Award has announced Energy Plus, created by Jaeho Chung, Dana Lee and Yoo Hayeon, as a Gold winner in the Mobile Technologies, Applications and Software Design category. The A’ Design Award is one of the world’s most prestigious and well-recognized design recognitions, and the Gold distinction within the Mobile Technology Awards reflects a careful evaluation by an expert jury panel. This recognition highlights Energy Plus as a notable example of thoughtful and effective mobile design within the energy retail sector. The selection underscores the significance of innovative software solutions that address real-world user needs.
The acknowledgement of Energy Plus carries meaningful relevance for the mobile industry and for drivers across Korea. As digital convenience becomes central to everyday transactions, Energy Plus addresses a persistent gap in the fueling experience by integrating payment, rewards, and real-time pricing into one mobile interface. The design aligns with broader industry movements toward frictionless, contactless commerce and demonstrates how mobile applications can simplify established offline processes. For users, the practical benefits include faster transactions, clearer decision-making, and reduced reliance on cash or physical loyalty cards. For station operators, the platform supports improved transaction efficiency and digital adoption.
Energy Plus reduces a traditional twelve step fueling process to four essential actions. Its signature feature, Quick Fuel, allows users to preset fuel type, payment method, and loyalty information once, then complete refueling and payment through a single barcode scan at the pump. The platform offers on-the-go access through widgets, Shake and Pay, and CarPlay integration, while real-time pricing and navigation simplify station selection. AI-powered station personas, generated through natural language processing of customer reviews, convert feedback into structured insights. After each transaction, users receive a clear digital summary detailing payment information and rewards.
The Gold A’ Design Award recognition encourages the team behind Energy Plus to continue refining digital solutions that modernize fueling experiences. The acknowledgement may inspire further exploration into integrated payment systems and connected mobility services, while reinforcing the value of user-centered research. As a benchmark of quality, the distinction motivates ongoing innovation in transaction efficiency, security, and accessibility across multiple user contexts.
Team Members
Energy Plus was developed by Jaeho Chung, Dana Lee and Yoo Hayeon, with Dana Lee and Hayeon Yoo serving as designers responsible for the user experience and interface design that shaped the streamlined fueling journey.
Interested parties may learn more about Energy Plus and its designers at the dedicated page on the A’ Design Award website, where additional details about the project and its development are available.
https://competition.adesignaward.com/ada-winner-design.php?ID=182017
About Energy Plus
Energy Plus is a mobile fuel-payment platform developed to enhance digital convenience within the energy retail sector. The service integrates payment, rewards, and real-time fuel price information into a unified mobile experience. Its core feature, Quick Fuel, enables users to preset fueling preferences and complete transactions through a single barcode scan, reducing operational steps at the pump. The platform combines mobile interface design with offline station infrastructure, including POS-linked systems and secure payment protocols, and incorporates AI-based station personas generated through review analysis to support informed decision-making. By connecting widgets, motion-based access features, and in-vehicle integration such as CarPlay, Energy Plus extends accessibility across multiple user contexts, reflecting an ongoing effort to modernize fueling experiences through integrated digital solutions.
About the Gold A’ Design Award Recognition
The Gold A’ Design Award is granted to designs that demonstrate a high level of innovation and a meaningful impact on their intended audience. Within the Mobile Technologies, Applications and Software Design category, entries are assessed against criteria including user interface clarity, responsive design efficiency, innovation in functionality, ease of navigation, security measures, performance optimization, and integration of features. Recognized designs are noted for their visionary approach and the considerable skill of their creators, serving as reference points for quality within the field. The distinction reflects works that advance the boundaries of design and technology while delivering practical value to users. It encourages further innovation and provides guidance for future developments in mobile and software design.
About A’ Design Award
The A’ Mobile Technologies, Applications and Software Design Award is a highly regarded competition that welcomes mobile designers, design agencies, companies, technology manufacturers, and brands operating within the mobile and software design industries. Entries are evaluated through a blind peer-review process and assessed by a world-class jury panel of design professionals, mobile industry experts, academics, and journalists, based on pre-established evaluation criteria. Organized annually since 2008 and now in its 18th year, the A’ Design Award is an international, juried competition open to entries from all countries and across all industries. The ultimate aim of the A’ Design Award is to recognize and promote superior products and projects that advance and benefit society, driven by a philanthropic mission to help create a better world through the power of good design. Interested parties may learn more about the A’ Design Awards, explore jury members, view past laureates, and take part with their projects at the following url: https://goldenmobiletechnologyawards.com
Makpal Bayetova
A’ DESIGN AWARD & COMPETITION SRL
+39 031 497 2900
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