Hyland’s Consumer Health (“Hyland’s”), a leading pediatric-focused consumer health and wellness company that comprises the Hyland’s Naturals and Hello Bello brands, today announced that it has appointed Tobe Cohen as Chief Executive Officer. He succeeds Will Righeimer who will remain involved with Hyland’s as an Executive Advisor and Board member.
Mr. Cohen has spent more than 25 years growing consumer health and wellness brands across retail, direct-to-consumer, and omnichannel market segments. He began his career at Procter & Gamble’s baby care division followed by senior leadership roles at Abbott Nutrition where he was instrumental in accelerating innovation and market growth across the portfolio of brands including Similac, Pedialyte, and PediaSure. Most recently, he spent the last eight years at Pharmavite, where he was instrumental in driving the transformation of the organization into a high growth portfolio of leading brands including Nature Made, MegaFood, Bonafide, and Uqora, while transforming digitally native brands into omnichannel leaders.
Mr. Cohen said, “I am excited to join Hyland’s as CEO and build on the strong foundation Will, the Board, and the company’s talented professionals have established. Hyland’s has long maintained a remarkable reputation and continues to make significant strides in solidifying its market position as an industry leader in pediatric-focused consumer health and wellness products. I look forward to partnering with Hildred as we continue to serve our customers and advance our growth strategy.”
Under Mr. Cohen’s leadership, Hyland’s will focus on driving further commercial growth by expanding distribution, sharpening its innovation pipeline, and scaling its product portfolio across the U.S. and internationally.
“Tobe is a proven and accomplished executive whose unique combination of experience in infant and toddler care and consumer health, coupled with a proven track record of accelerating commercial growth, is precisely the skill set that we need to fuel our growth trajectory,” said Wael Fayad, Hildred Partner and Chair of Hyland’s Board. Mr. Fayad also commented, “We are grateful to Will for all of his contributions and years of dedication to Hyland’s. Under his leadership, we brought Hyland’s Naturals and Hello Bello together under one roof and shaped a family of trusted, natural and clean-label, family-first brands. That is a substantial legacy, and the Board is deeply grateful for it. We look forward to further leveraging Will’s experience and expertise as an Executive Advisor and Board member.”
“It has been a privilege to lead Hyland’s and to work alongside our talented employees and our private equity partner, Hildred, to help further build the company into a leading pediatric-focused consumer health and wellness platform,” said Mr. Righeimer. “Tobe brings an exceptional combination of operating experience and strategic leadership to Hyland’s, and I am confident he is the right executive to help lead the company through its next chapter of growth. I look forward to working closely with Tobe and the Board to support a smooth and seamless transition.”
About Hyland’s
Hyland’s is a leading pediatric-focused health and wellness company that offers a diversified portfolio of brands, including Hyland’s Naturals, a leading marketer and manufacturer of natural remedies for pediatric cough & cold, adult leg cramps, and other health categories, and Hello Bello, a consumer wellness brand offering premium, affordable baby and family care products, including diapers and wipes. Together, the brands share a mission of delivering high-quality, trusted essentials families can rely on, combining decades of expertise with modern, accessible family care. Hyland’s headquarters and state of the art manufacturing facility is located in Los Angeles, CA. Follow Hyland’s Naturals on Instagram and TikTok or visit hylands.com to learn more; follow Hello Bello on Instagram and TikTok or visit hellobello.com to learn more.
About Hildred
Hildred is a healthcare-focused private equity firm that specializes in operationally intensive, control-oriented investments in lower middle-market companies. Hildred partners with innovative and growth-oriented management teams to build high quality businesses. The Hildred team possesses extensive experience across the healthcare industry, and seeks to leverage its unique blend of strategic, financial, commercial and operational acumen to drive strategic growth and create value for its portfolio companies and investment partners. Hildred currently has more than $3.5 billion in assets under management. For more information, please visit www.hildred.com and follow Hildred on LinkedIn.
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