Paisly today announced the addition of Viking, including its River, Ocean and Expedition voyages, along with Scenic Group, the parent company of Scenic Luxury Cruises & Tours and Emerald Cruises & Tours, to its growing cruise portfolio. Beginning today, travelers can book cruises from all three brands through JetBlue Vacations, where they can “double dip” on loyalty by earning TrueBlue points on their cruise while still earning applicable loyalty rewards directly from the cruise line. The addition expands Paisly’s cruise offering into river cruising while bringing even more choice and value to travelers.
Cruise is one of the fastest-growing travel categories Paisly powers, with cruise bookings through JetBlue Vacations more than doubling year over year. Building on that momentum, Paisly continues to expand its cruise portfolio with more brands, destinations and experiences, with plans to begin powering cruise offerings for MileagePlus® Travel in 2027.
“One of the things that sets Paisly apart is the direct relationships we’ve built with our travel partners,” said Michael Schmeltzer, head of commercial, Paisly. “Viking, Scenic and Emerald Cruises are outstanding brands, and we’re excited to welcome them to our growing portfolio. We’re building a cruise offering that brings together great brands, flexible technology and loyalty in a way that creates real value for travelers and our partners. As we continue to grow, cruise is a category where we see a lot of opportunity.”
Viking is known for its fleet of intimate small ships and destination-focused river and ocean voyages, while Scenic Group’s Scenic Luxury Cruises & Tours is recognized for its all-inclusive luxury river cruises and Emerald Cruises & Tours offers premium river cruise experiences through some of Europe’s most iconic destinations and beyond. Together, the three brands broaden Paisly’s cruise portfolio into the river cruise segment and add more high-quality inventory that can be made available through the travel experiences Paisly powers for its partners.
The addition reflects Paisly’s continued investment in making cruise an integrated part of the broader travel experience. Through deep loyalty integrations, Paisly enables partners to bring loyalty benefits directly into the travel booking experience. Travelers booking cruises through JetBlue Vacations can earn TrueBlue points while still earning applicable loyalty rewards with the cruise line, demonstrating how Paisly brings together travel inventory, technology and loyalty to create more value for travelers and new ancillary revenue opportunities for partners.
About Paisly
Paisly is a tech-enabled managed travel services company and wholly owned subsidiary of JetBlue Airways Corporation that powers travel commerce for airline and loyalty partners. Through its proprietary technology platform and direct travel supplier relationships, Paisly enables partners to offer and service hotels, vacation rentals, cars, cruises, activities, insurance and vacation packages directly to their customers. Deep loyalty integrations, personalized offers and 24/7 human-first customer care create a seamless experience from booking through travel. For more information, visit www.paisly.com.
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