Hip-Hop Pioneer Ivan Law’s 1986 Demo: Ivan Law Invented the phrase “24/7

Hollywood, California Dec 3, 2025 (Issuewire.com) Ivan Law Honored as the Originator of 24/7

Hip-hop pioneer Ivan Law, also known as Ivan the Great, is officially recognized as the creator of the phrase 24/7. First introduced in his 1986 demo Drop the Beat, the phrase captured the relentless energy of hip-hop culture and has since become a universal idiom for nonstop dedication.

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Ivan Law: The Innovator Behind 24/7 A Phrase That Changed Culture Forever

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From a 1986 demo tape to global vocabulary, Ivan Laws lyrical invention continues to inspire generations.

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• Historic origin: Ivan Law coined 24/7 in his demo Drop the Beat, describing the nonstop hustle of hip-hop.
• Cultural impact: The phrase quickly spread beyond music, becoming a staple in sports, business, and everyday language.
• Recognition: Laws contribution is now formally acknowledged, correcting decades of misattribution to Jerry Reynolds and celebrating his role in shaping modern slang.

I wanted to express the grind of hip-hop culturethe idea that we live and breathe this art form every hour of every day, said Ivan Law. Its amazing to see how those words have become part of the global vocabulary.

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About Ivan Law
Ivan Law, known as Ivan the Great, is a pioneering figure in hip-hop and the West Coast sound. His influence extends beyond music into culture and language. Law continues to inspire new generations of artists and thinkers with his creativity and innovation.

Contact Information

Media Contact:
Press Office Ivan Law Legacy Project
Email: [email protected]
Phone: (213)915-7719
Website: https://mymonsterbeats.com/

Ivan Law Invented 24_7